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The sector is embracing digital-first strategies and wellness rituals that are reshaping consumer behavior.
October 2, 2025
By: Lianna Albrizio
Associate Editor
The beauty industry is not only thriving; it’s pulling a transforming act! Per NielsenIQ’s State of Beauty 2025 report, global beauty sales are up 10% year-over-year. The sector is also expanding its definition, embracing digital-first strategies and wellness rituals that are reshaping consumer behavior. And beauty’s resilience is palpable. Despite economic pressures, consumers are making more shopping trips (+2%), spending more per visit (+8%), and buying more units (+2.6%) — signaling be...
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